Blogging is a Pyramid Scheme

Blogosphere is a weird word no matter how you slice it. I thought I’d take a look at a few ways it could be interpreted. I’d also like to talk about how those interpretations apply to bloggers. I’ll be doing this by looking at the different uses of the word "sphere".

Geometric Blogging

Ah, Geometry. Definable, practical and predictable. Well, except for Pi but he’s a troublemaker. Geometry and blogging come together quite often. In themes and layouts. In charts and graphs. Even in posting schedules. After all the Earth is round, and that gives us our rotation of night and day. Geometry even gives us a way to think of the blogoshpere Take a look.

 Core of the Blogosphere

The core of the blogosphere would be the A-List. The blogs from which everything radiates. They can post 5 sentences and get tons of links. Linking to those 5 sentences provides posts for other bloggers which get linked to, providing posts for more bloggers. If Problogger Darren Rowse goes on vacation or John Chow drops some form of advertising, then the ripples will spread across the Internet.

That blogosphere might make sense, if you’re a fan of the geometric blogging theory. Personally I think the geometry of blogging looks more like this.

The Blogamid

A handful of A-list blogs at the top and almost everyone else trying to climb up.

Celestial Blogging

Atmosphere, Ionosphere and Blogosphere? If you look at it, it’s not a bad comparison. Much like the different layers surrounding a planet, the blogosphere can be harmed by pollution. Mostly the pollution comes in the form of MFAs, splogs and scrapers. The pollution in the blogosphere also has it’s own form of acid rain, spam. For those of us on the outer edges of the blogosphere it’s cold, dark and lonely.

How To Win Readers And Influence Bloggers.

Spheres of influence is probably the most accurate breakdown of the word blogosphere. Readers and influence go hand in hand. After all, the A-list influence other bloggers more than the rest of us. That’s what makes them A-list bloggers. They’ll get more links to their posts, even the normal everyday posts. Watch out if one of these heavy hitters releases some linkbait, because it’s going to be huge. All those links will bring them more readers and increase their influence.

 

For the A-List blogging is an upward spiral not a sphere.

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